ABB | Robot systems
Marketing & Design Manager - Robot Systems North America from 2016 to 2018
trade show marketing
Designing large environmental signs and advertising for the ABB trade show booths was one of the many responsibilities I enjoyed while working at ABB. Here is an example of a back-lit booth wall showcasing the Manufacturing Solutions (Robot Systems, internally) divisions at an international show in Switzerland. I also took the displayed photograph.
Print & digital trade publication ad campaigns
Sales Tools & Print Marketing
product offerings-one sheets, system overview brochure, & Powertrain overview catalog
Working at ABB
While at ABB I was responsible for the marketing, design, video and photography of Robot Systems for North America, I become a custom to wearing many hats, and hitting changing deadlines in a fast paced environment, while adhering to a strong brand identity.
This is a small sample of the many projects I completed while at ABB, one of the most notable being the creation and implementation of The Manufacturing Solutions portion of the ABB website.
I worked closely with a global team, I had the opportunity to travel to the ABB headquarters in Switzerland where I was able to collaborate directly with the Global Director of Marketing for Robot Systems. The objective of our meeting being to accomplish a marketing directive that would carry the Robot Systems Division through 2020 and create a plan to get a Robot Systems portal on the corporate website. Getting the Robot Systems web page launched required going through a lot of red tape, and unfortunately meant staying within the current design and layout restrictions of the larger ABB site.
Working at ABB was a great experience, I learned an enormous amount about an industry I never thought I’d work in, filmed robots with a Sony a7s and a drone (which is harder than you might think on a manufacturing floor). I learned how to organize and plan for trade shows, managed a global team, created effective marketing campaigns, and had the opportunity to work with and learn from global company VP’s.