Tara worked with Sola Salons, designing promotional products and digital marketing assets that promoted the SolaGenius App, and increased user adoption by 50%.
Tara worked with the SolaGenius Marketing Director to create infographics, designed graphics for games used at promotional events, and created personalized water bottle designs for each of the SolaGenius Brand Ambassadors. She also designed mobile friendly marketing calendars that were sent to users as a guide on how to jump—start their direct to client and Social Media marketing campaigns.
A series of short instructional videos were created to increase user buy in and provide on–brand user support. Animations, video and static ads were designed to promote the SolaGenus brand on Social Media.
An additional marketing initiative was to provide the SolaGenius Brand Ambassadors with social media ads ( jpg, gif and videos) they could post to promote their business, but would also promote and increase awareness and adoption of the SolaGenius App.
Infographics
Instagram ad | SolaGenius
