Design, Photography & Video by Tara E.H. Niederer
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ABB Group

Tara Has been working at ABB since 2016. Responsible for the marketing, design, video and photography of Robot Systems for North America, She has become a custom to wearing many hats, and hitting changing deadlines in a fast paced environment, while adhering to a strong brand identity. 

This is a small sample of the many projects she has completed while at ABB, one of the most notable being the creation and implementation of The Manufacturing Solutions portion of the ABB website.

Tara has been working closely with a global team and the site is set to launch at the beginning of October. Getting Robot Systems or Manufacturing Solutions, as it will be known to customers, on the web required going through a lot of red tape and meant staying with in the current design and layout restrictions of the larger ABB site. Its been a great experience and has taught her a lot about user experience.   

Other samples of print ads, photography and video created for ABB can be found in the manufacturing solutions pages of the ABB website here: www.new.abb.com